Group Project's most recent win was an RFP for the HULT International Business School to conceptualize, design, and create a print campaign for their North American market. The emphasis of this proposal is on a conceptually and visually engaging solution that will attract attention, elevate audience recognition, and drive MBA and Master’s applications for the US and Canadian market.
MAKING of the HULT MAILER
Creative Statement: Exposure, excellence and acceleration are at the heart of the HULT educational experience. HULT International Business School seeks not just to be formative, but transformative:Educate individuals, transform the world.
The premise of the proposed print campaign is to demonstrate this by example. Take something as simple and humble as a single leaf of paper and challenge their audience to transform it into the symbol of innovation, power and possibility. Through this print campaign HULT elevates print from the lifeless two dimensional world and lets it take flight, to reach new audiences, new heights if you will, by referencing a universal language of modernity and international cultural exchange.
We proposed a campaign of paper planes.
Messaging: Chosen tagline: "Upgrade to Business Class"
Airport Campaign: Potential take-off of the paper plane campaign
Installation: In the HULT Student Library
Send Off: Making of new traditions, dreams in flight.
Expansion: Bridge into digital media